Pole position: how elevated photos take your home to new heights

Height can be an issue when it comes to photography. For instance, I’m a fairly short fellow, so pictures where I’m surrounded by lanky supermodels is an occupational hazard in the glamorous world of real estate photography blogging.

Houses, on the other hand, are tall. The standard ceiling height in New Zealand is 2.4 metres; slap a roof on top (you’ll be glad you did) and you’ve got a structure far taller than any human.

Of course houses are usually much wider than they are high. Last year QV looked at average house sizes through New Zealand. Auckland’s Shamrock Park, with an average area of 306m2, was at the top of the list. Nationally the average area is 149m2, which will still require a fair bit of vacuuming.

Long story short – your normal frontal shot, good as they are, isn’t always going to tell the full story.

How on earth, then, can you capture and list your home in all its glory? One of Open2view’s strengths is a little something called elevated pole photography. If you’ve seen our brightly coloured vehicles out and about you might have noticed those twenty metre poles we keep handy.

So how good are they? Check out this recent example from Open2viewer Mike Taylor.

Greenlane house front

From the front you see an old, dilapidated husk of a house. But from above?

Well it’s still an old, dilapidated husk of a house. But an elevated shot unveils the property’s potential. From here you get a clear look at the size of the property. You can grab a glimpse of what the neighbourhood’s like (while fully respecting your neighbours’ privacy). Above all – pun unintended, for once – you can lean back, rub your hands together and cackle with glee, as plans for what to do with the land form in your head.

On auction day, this overly-humble abode attracted 150 attendees, six serious bidders, and a price just under one million dollars. Yes, that can be also attributed to the warming Auckland property market, but it was the elevated shot that got the bidders there in the first place. In other words, Mike done good.

An earlier pole shoot of his helped another house sell for $100,000 above expectations. According to Mike, “the buyer had said she kept going back to the “potential” view shot – and that was a key part of her decision making.”

Let’s take a look at one more before/after comparison. Which do you think is a more accurate reflection of the property?

Frankly, I’d much rather buy the house with the tennis court and swimming pool.

Our website has a handy section on elevated photography featuring some cool shots and more reasons to use the pole. All you really need to know is this: as good as frontal shots are, elevated photos show more, get noticed quicker, and can help earn you more at sale time. As we said last week, images really are everything when selling your home.

Check out our listings for more examples, and the gossip mags for my latest exploits. Such is the heady life of a C-lister.

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