Video is one of the most powerful and engaging forms of marketing. It’s the number one form of content that people consume on the web and the web is now the number one place people are looking for property.
The ability to tell a story about a property and connect emotionally with a buyer, is key to a successful real estate video.
Every property is different and may require a different approach when the time comes to film. That’s something our photographers and videographers understand fully!
Rachel von Nordeck & Paul Willetts have been with Open2view for almost a year now. We thought we’d have a quick catch up with them and take a look at some of the great high definition videos they are producing for their clients in the Christchurch South area…
What led you both into the field of photography?
Rachel: Photography has always been a facet of my career. I completed a BA in Design with a minor in Photography at university and in some way or another, I have ‘made pictures’ throughout my career—from directing shoots for magazine spreads to graphic design layouts to video production.
Paul: I studied Photography back at Secondary School and guess was quite good at it, seeing as after two years as I was awarded Top Scholar in New Zealand for Bursary Photography. I then did what I thought I should do and go to University where I studied Physical Education for four years. This lead me to become a Scuba Diving instructor in Christchurch. When I decided to put the scuba diving and photography together I got a job in Grand Cayman. This was where my Video Camera Operator experience began. For the last 10 years I’ve been travelling around the world (Grand Cayman, Thailand, Egypt, Bahamas) working as an Underwater Camera Operator. Once I reached Egypt I was involved filming and editing footage for Film Festivals and a number of Freediving World Championships.
Seeing as I was born and bred in Christchurch, after the September quake I was drawn to return to see what it was all about and to feel more connected to the experience that friends and family were experiencing during that time. On returning I got a job as a camera operator for Trackside TV, where I still lend my skills occasionally.
Apart from real estate, what else do you enjoy photographing?
Rachel: Anything where I get to blow bubbles! I have been extraordinarily lucky to have experienced many underwater ‘National Geographic’ moments in the last 10 years as an underwater camera operator. I’ve filmed everything from wildlife for documentaries to international free diving competitions and I loved every minute of it!
Paul: Its been over 3 years since I last had the chance to go diving and film fish. I miss being surrounded by schools of 1000+ snapper and barracuda and being able to be in my little underwater world amongst manta rays, whale sharks, hammerheads, etc etc etc. Think this year I might have to try and get back in the warm water somewhere on a holiday.
What’s been the most interesting property you’ve photographed/filmed recently?
Rachel: On a stunning Canterbury day, anything with a view will do! I love shooting the hill properties with a gorgeous aspect overlooking Christchurch.
Paul: I guess all the property videos that we have done this year have been fun. We are continuing tweeking them and as no two houses or agent are the same I think you have to be flexible with your approach. I did enjoy filming our first property video on Factory Road in Little Akaloa, as it allowed me to get my feet wet at least being in the stream with the eels. I am really enjoying having the steadicam rig since Christmas and is providing a great challenge as it is something I have never used before. Well until we filmed 25A Kahu Road.
What are you most looking forward to in the year ahead:
Rachel: I am most looking forward to continuing to build our business and developing my skills as a photographer. I’m still so new to working in real estate, I’ve got plenty more to learn.
Paul: With the huge amount of video on the internet these days and the strength it has as a marketing media I am really looking forward to pushing HD video for Real Estate. Even on returning to New Zealand I saw a hole in the market. I believe when it comes to internet / websites and technology New Zealand is a little slow at picking things up and I really want to get Video into the Real Estate market and have it more commonly used. Oh, but most of all, building my Agent numbers and doing more photography again.
Let your listing stand out from the crowd.
Lets take a look at some of the recent high definition videos that Rachel & Paul have filmed. Each offers a different style to suit the purpose of the video…
A vendor’s stories can bring a property to life: how they came to be here; what they’ve loved about their home; and how it may break their hearts to leave. These stories show a prospective buyer not just the property, but the lifestyle that goes with it! With video you can get a real sense of the space of the home, but you can also convey powerful emotions.
A Testament to You
There can be no greater impact than a face-to-face testimonial. And if you can’t drag your convert along with you, video is the next best thing.
Capture Your Next Client
Yes, anyone can walk through a house with a video camera but filming a space in a way that captivates the viewer requires a more creative and artistic approach. Open2view video services include filming, editing, color enhancing and customisation for your websites and social media.
And there you have it. Three great examples of how a well produced video can take your property marketing efforts to the next level. To find out more about our HD Video Tours and the other services Open2view have to offer, check out our Services Page on our website.
And if you’re on facebook, stop by and say hello to the team at Open2view Christchurch South