We’re big fans of HD video. It’s just one of the many services we offer here at Open2view. Using high quality video to take viewers on a journey through a property and letting them ‘live the dream’ for a while, is an incredibly effective and powerful marketing tool for the real estate industry.
Without a doubt, it can be even more effective if that video goes viral.
‘Mini-movies’ are not new to the real estate industry. There have been some very, errrm, interesting examples in the past:
Real estate agents starring in their own property marketing videos is also nothing new, but a recent video that was brought to our attention left us wondering if this style of mini-movie making is very clever marketing, or perhaps a bit of overkill?
Shaken not stirred
Real estate agent Darren Berley claims to have an ‘Australian Real Estate First’ with his property video for a Penthouse Apartment in Perth, starring as 007 himself, in a James Bond inspired ‘mini-movie’ and performing all of his own stunts, including abseiling and choreographed fight scenes.
The videoette does manage to interweave some of the properties stunning features into the storyline, but one can’t help but think the whole thing might just be a bit of fantasy role play for Mr. Berley? If you have a spare 8 minutes and 15 seconds, take a look and let us know what you think….
Whatever your opinion may be, if the end result is a sale, then the mini-movie has fulfilled it’s purpose.
Check out our latest property listings featuring HD video tours on our website: