A guide to becoming more enchanting…

Guy Kawasaki

I guess you don’t get to be a Chief Evangelist of anything if you’re not enchanting.

Guy Kawasaki, Chief Evangelist for design platform Canva (and formerly with Apple), most certainly is.

At last week’s Real Estate Connect conference in San Francisco, he shared his top tips on how to make any engagement an ‘Enchanting Engagement’.

Whether you’re in sales, out making business connections, or just interacting day-to-day with the people around you, we can all benefit by taking something away from his presentation. Let’s all become a little more enchanting. There’s no harm in trying right?

Here are Guy Kawasaki’s 10 tips for Enchanting Engagements….

1. Make a Duchenne Smile
Named after a French doctor, a Duchenne smile (considered a ‘real’ smile), engages the muscles around both the eyes and mouth. No good if you’re a fan of Botox. See photo below, the man practices what he preaches!

2. Default to “Yes” 
When engaging with others, always ask “How can I help you?”

3. Be a baker, not an eater 
Take a pie. An eater see’s there is only one pie. The more they eat, the less for others to eat – and they have to eat it as fast as possible. A baker thinks: “I can make another pie, I can make a bigger pie, I can make cakes”. Bakers do not see other people’s gain as their loss.

4. Accept others for who they are 
Simple. Leave all judgements behind.

5. Agree on something 
Build your relationship by finding something, no matter how trivial it may seem, that you have in common.

6. Remove the speed bumps
Identify the obstacles impeding people from doing business with you, then eliminate them. For instance, the example Kawasaki gave was: if your goal is to have customers register on your website, you might want to rethink an overly cryptic CAPTCHA system or security question, which may deter them from signing up.

7. Enchant everyone
Particularly in the real estate industry. You should never assume that one person is the decision maker (ie. the Father of the family) You never know how the influencer may be, so you need to enchant the whole family!

8. Build an ecosystem 
Think bigger than just the “house”. Create a world of partners, friends and allies that want you to succeed and will offer customers what you cannot.

9. Reciprocate
When someone thanks you for your help, reply to them by reinforcing the idea of reciprocation and telling them how they can pay you back. Eg: “I know you would do the same for me”

10. If all else fails, get on your knees
Leave your ego at the door, as Sir Richard Branson did when he asked Guy Kawasaki if he had ever flown on Virgin America. Kawasaki said he hadn’t, because he was part of a frequent flyer program on United Airlines. Branson got down on his knees and started polishing Kawasaki’s shoes with his jacket. He’s been flying Virgin ever since.

You can take a look at this presentation, plus more from Guy Kawasaki on Slideshare

For more highlights from Real Estate Connect and to keep up to date with all of our Open2view.com news, you can follow us on Facebook or Twitter:

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Hello from San Francisco: #ICSF Day One

welcome

Yes, that’s right. Coming to you this week from Real Estate Connect in San Francisco! I’m a first-timer here at the Inman News produced conference, which hosts over 2,000 industry delegates and 100+ speakers and exhibitors.

It’s also happens to be my first visit to the City, so in-between soaking up the San Fran atmosphere (and fighting off jet-lag), I’ve been able to take in some interesting panel discussions and great speakers during the first day, which, by the way, got off to a rock-n-rolling start thanks to the “house band” the Greg Smith Group (who also gave this little impromptu performance after the opening morning session):

 

Now, down to business…

The general sessions provided many interesting topics and new technologies to check out (which I’ll share with you in some upcoming posts), however, a day-one highlight was ‘Graduating from Social Media to running a Social Business’ from guest speaker Laura Fitton who is Inbound Marketing Evangelist for HubSpot.

 

laura fitton

“No matter what you’re sharing … what you’re sharing is not about you.”

That might be hard for some people to accept, but according to Laura Fitton,  if you’re an agent and your idea of a social media strategy is to try to get as many friends and followers as possible, you’re doing it wrong!

It’s all about building relationships with your clients. Agents can make an impact to their business by using social media as an opportunity to help their clients, rather than just using it as an outlet to talk about themselves.

Fitton said, “If you are a Realtor, stop talking about yourself and start talking about the families that you’re helping.”

“You need to be solving people’s problems. Your marketing materials need to be something people would thank you for”

If agents do their research, they can identify whats going on in their area and understand the challenges and fears their clients may have. Then via social media, solve those challenges and ease those fears.

You can check out Laura’s full Slideshare presentation here:

 

 

More updates to come from my time at the conference. You call also search #icsf on social media for real-time updates and news from attendees.

All in a day’s work..

profilepicIt’s not everyday that you get to dangle 35 meters in the air from a crane. But for Open2view photographer Grant Drummond, it’s just another day at the office.

Grant covers the busy Auckland central area, but took some time out to do a little bit of a Q & A for us, about some of the challenges and highlights of the job, as well as sharing some pics from his recent travels…

Q. How did you get started in real estate photography? | What was your career path?

Before this I managed an apartment building. I was looking for a business and this looked ideal. My technical knowledge of photography was limited but I was confident I had an eye for composition.

Q. Shooting properties in central Auckland must have it’s challenges, but what do you enjoy most about it?

There’s so much variety. St Heliers mansions to shoebox apartments and everything in between. Sometimes I get more satisfaction from making a mediocre place look good than making a beautiful house look great.

Q. What’s the most challenging shoot / photo of a property you’ve had to take?

I was hoisted by a crane to take some ‘view’ shots for a ‘to-be-built’ apartment building. I had to use the camera one-handed at 35m as I wasn’t letting go of the ‘basket’.

crane

apartment

Q. (Apart from your camera) what piece of technology could you not live without when you’re working.
iPad!

Q. In your opinion, what makes a good real estate picture stand out from the rest?
Excellent use of lighting (though I look at the Property Press a bit differently than the average reader).

Apart from real-estate… what other types of photography do you enjoy?
Travel photography, random scenes from the street (though I mostly use my i-phone for these).

You’ve recently been travelling. Where to? What was the highlight?
Brazil. Getting to some World Cup games. Some of the street parties were pretty good too.

(click image for fullscreen)

Finally, (very important question)….who’s your favourite to win the 2014 FIFA World Cup?

When I read the question yesterday I was going to say Argentina. After (the first semi-final) it’s hard to look past Germany.

 (click image for fullscreen)

Cheers Grant! Guess we’ll find out on Monday who’s going to take it out.

Follow this link to view Grant’s portfolio and get in touch about the Open2view services available.

What does your online presence say about you?

Social Media Apps on Apple iPhone 5

Ever scrolled through your Facebook or twitter feed and cringed and some of things people post?

I’ll be honest, back when my friends and I started using facebook, we thought it was pretty hilarious to tag each other in unflattering photos while out for a girls night out on the town. Rarely did we give much thought about who else might see them, or any possible repercussions of our actions.

Call it getting older and wiser (and undoubtedly more vain), you quickly come to the realisation that how you present yourself online, is how people perceive you in real life, and being able to put your best foot forward applies to social networking as well.

I didn’t really want to mention it, but I will, because there is a lesson to learn for all of us (err, apart from the obvious hygiene one) in the recent actions of disgraced league player Todd Carney. He may not have posted the image online himself and some may argue it was just silly drunken behaviour, but it’s a very real example of how easy it is for images and content to be captured and shared virally across social networks. In this instance, the consequences for Carney being his club contract was torn up and his league playing career effectively over.

Social networking is part of our everyday lives.

Recent statistics show, that of all internet users in the U.S, 73% use social networking sites. By the end of 2014, it is estimated that there will be around 1.82 billion social networks users worldwide.

Social networking is how we interact with our friends. It’s how we do business. It’s how we share information, and sometimes, that can easily lead to sharing a little too much information (or ‘TMI’ if we’re using internet slang.)

chart
Source: Statista 2014

Nowadays, in between reading, writing and maths, Primary School children are learning how to keep themselves safe online and become responsible ‘cyber citizens’.

So with that in mind, let us all head into the weekend and reflect on our online/social media behaviour and remind ourselves about things we probably shouldn’t be sharing on social networks, whether it’s ‘TMI’ posts, or little bits of personal information that we give away online without even thinking.

Below is some great advice from staysafeonline.org that can help keep your personal information safe and have everyone practicing good social media etiquette…

 

Follow these tips to safely enjoy social networking:

Privacy and security settings exist for a reason: Learn about and use the privacy and security settings on social networks. They are there to help you control who sees what you post and manage your online experience in a positive way.

Once posted, always posted: Protect your reputation on social networks. What you post online stays online. Think twice before posting pictures you wouldn’t want your parents or future employers to see. Recent research found that 70% of job recruiters rejected candidates based on information they found online.

Your online reputation can be a good thing:  Recent research also found that recruiters respond to a strong, positive personal brand online. So show your smarts, thoughtfulness, and mastery of the environment.

Keep personal info personal: Be cautious about how much personal information you provide on social networking sites. The more information you post, the easier it may be for a hacker or someone else to use that information to steal your identity, access your data, or commit other crimes such as stalking.

spying-on-you-status-updates-somewhat-topical-ecards-someecards

Know and manage your friends: Social networks can be used for a variety of purposes. Some of the fun is creating a large pool of friends from many aspects of your life. That doesn’t mean all friends are created equal. Use tools to manage the information you share with friends in different groups or even have multiple online pages. If you’re trying to create a public persona as a blogger or expert, create an open profile or a “fan” page that encourages broad participation and limits personal information. Use your personal profile to keep your real friends (the ones you know trust) more synched up with your daily life.

Be honest if you’re uncomfortable: If a friend posts something about you that makes you uncomfortable or you think is inappropriate, let them know. Likewise, stay open-minded if a friend approaches you because something you’ve posted makes him or her uncomfortable. People have different tolerances for how much the world knows about them respect those differences.

Know what action to take: If someone is harassing or threatening you, remove them from your friends list, block them, and report them to the site administrator.

Own your online presence: When applicable, set the privacy and security settings on websites to your comfort level for information sharing. It’s ok to limit how you share information.

Post only about others as you have them post about you.

– See more at staysafeonline.org