Hello from San Francisco: #ICSF Day One

welcome

Yes, that’s right. Coming to you this week from Real Estate Connect in San Francisco! I’m a first-timer here at the Inman News produced conference, which hosts over 2,000 industry delegates and 100+ speakers and exhibitors.

It’s also happens to be my first visit to the City, so in-between soaking up the San Fran atmosphere (and fighting off jet-lag), I’ve been able to take in some interesting panel discussions and great speakers during the first day, which, by the way, got off to a rock-n-rolling start thanks to the “house band” the Greg Smith Group (who also gave this little impromptu performance after the opening morning session):

 

Now, down to business…

The general sessions provided many interesting topics and new technologies to check out (which I’ll share with you in some upcoming posts), however, a day-one highlight was ‘Graduating from Social Media to running a Social Business’ from guest speaker Laura Fitton who is Inbound Marketing Evangelist for HubSpot.

 

laura fitton

“No matter what you’re sharing … what you’re sharing is not about you.”

That might be hard for some people to accept, but according to Laura Fitton,  if you’re an agent and your idea of a social media strategy is to try to get as many friends and followers as possible, you’re doing it wrong!

It’s all about building relationships with your clients. Agents can make an impact to their business by using social media as an opportunity to help their clients, rather than just using it as an outlet to talk about themselves.

Fitton said, “If you are a Realtor, stop talking about yourself and start talking about the families that you’re helping.”

“You need to be solving people’s problems. Your marketing materials need to be something people would thank you for”

If agents do their research, they can identify whats going on in their area and understand the challenges and fears their clients may have. Then via social media, solve those challenges and ease those fears.

You can check out Laura’s full Slideshare presentation here:

 

 

More updates to come from my time at the conference. You call also search #icsf on social media for real-time updates and news from attendees.

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